The Future Of Recorded Music
2001 was a lousy year for the music industry. Their spin was that it was because of MP3 pirates. Many commentators have pointed out that for the most part the releases in 2001 stank. I lean toward the second explanation. To me MP3’s look like today’s version of all those cassette tapes people had when I was in college. Everyone I knew had one or two legit tapes and dozens of blanks filled with copied music. Some of those copies sound pretty darn bad, as they were probably copies of copies of copies.
Though no one could have known it in the late 1970s when the CD format was developed, the move to digital opened the possibility of perfect copies. Lets be realistic- did anyone reading this think in 1980 that within 20 years you could buy for under $1,000 a machine that could make perfect bit for bit copies of CDs? The record industry didn’t either.
The initial CD ad campaign has boomeranged on the record industry. For those of you who don’t remember, it was “Perfect Sound Forever”. They have reinforced that over the year by declaring any number of things to have “CD quality sound”. Thus the CD became the gold standard for sound quality.
What is less known is that there has always been a hard core group of wackos who said CDs were a step backward and did not sound as good as LPs. And guess what? They were correct, especially in the early days of CD. The CD audio standard is based on a 16 bit digital sample done at 44.1K sampling rate. However the early CD players could only manage 14 bit resolution. On top of this, the digital medium behaves differently than analog recordings. It took the recording pros a while to understand the differences and use digital effectively. For example, if you overload an analog signal it does so gracefully giving a warmish ness to the sound. Overload a digital signal and it clips with nasty effects.
Of course for most people, CDs were an improvement over their LP records. That was because the entry price point for decent digital sound is much, much lower than good LP sound. To say nothing of the maintenance required to keep a high quality turntable in shape and the records clean. CDs were not all they were cracked up to be sound wise but for the majority of the population they were a huge improvement. And the quality of CDs and CD players has improved dramatically in that last 20 years. CD is now a mature technology that produces excellent results.
CD is mature in another way. Most people have completed the process of purchasing albums on CD that they used to own on cassette or LP. That re-purchase path drove CD sales and made it an extremely profitable medium for the record companies. But now they are faced with the prospect of selling new music and are having trouble doing so.
OK, remember “CD quality sound”? Once the CD has been enshrined as the top of the quality heap lots of digital formats that lacked the 16 bit resolution of the CD were proclaimed to be CD quality. A good example is the Dolby digital surround tracks used on laser disks and DVDs. They are not full CD standard audio because you cannot fit that much information onto the disc for 4 or 6 channels of audio. And worse for the music industry, MP3 has been proclaimed to be “CD quality”.
So here the quality issue bites the record labels on the butt. Frankly most labels have never been overly interested in sound quality. One of the key tests for most pop music is how it sounds a car stereo. The theory being that if it sounds good on the radio in the car people will buy the record. Producing for the lowest common denominator has produced a tremendous amount of crap. A lot of music today has very little dynamic range because compressed music sounds better on car systems.
Take that compressed CD, rip it, and down convert it into MP3 and it will sound very close to the original. Not perfect but since the sound was stinky anyway who cares? I can’t tell you how many people I’ve talked to who tell me, “MP3 sound just as good as CDs.” I’m here to tell you that they don’t. Not even close. I call them undead music because they seem to remove the spark of life from the music. Now don’t get me wrong, MP3s have their place and I like to listen to them to see if I like music enough to spend the money for the CD. But given a choice I would never pick MP3 as my primary musical format.
On top of all this foolishness there is a format war being fought to decide what will replace the CD- if anything will. Most people I know have never heard about this. Hardly surprising since the players and the recordings are limited right now. The two formats are DVD-A, an audio version of the DVD video disk, and SACD- Super Audio CD. For the purposes of this discussion, it doesn’t really matter which one will win, just that either high resolution format has better than CD quality (closer to 24 bits) and multi-channel capabilities. Personally I prefer SACD but again, that is another topic.
Right now the music industry strategy is to condemn MP3s as a pirate medium (attack Napster), try to copy protect CDs, and not promote the high resolution formats until they are sure which format will win. This strategy is doomed to fail and I’m not sure I could come up with anything worse.
First, it is a huge mistake to try and kill MP3 because they lack the power to do it. MP3 is not a captive format and there is no way to control it. At any rate, it appears the
anti-Nester legal action is in danger of collapsing and that the record companies might be facing anti-trust charges. Second,
copy protecting CDs will fail. The attempts to do so may cause a backlash because the copy protected CDs won’t play in CD-ROM drives. You might think, “No big deal, I don’t listen to CDs on my PC.” But because CD-ROM drives are cheaper than CD audio drives because of the volume many are used in non-PC applications such as in cars and some home audio components. The first time you buy a new, $18 CD and it won’t play in your car you are not going to be a happy camper. Finally, if no one knows about the high resolution formats they may both fail.
The music industry needs to adjust its strategy and let technology work for it rather than against it. First, they should embrace MP3 and treat it like the radio. It is a way to expose listeners to music. MP3s have some big problems because they are not a regulated medium. A certain percentage of MP3s out there for download are:
- Labeled wrong so you get the wrong band or song.
- Poorly ripped and contain digital pops or will refuse to play
- Are encoded with low quality encoders at poor sample rates
The music industry should create a captive MP3 library of known quality and charge a moderate fee for use. Even if it costs them some money to run, the payoff in terms of more record sales would easily offset it. (Thanks to Jay for some of these points)
The second move needs to be a thrust toward quality. The industry used to consider quality important. Many records from the 1950’s through the 1970’s sound remarkably better than many modern records. A quality emphasis allow the record companies to say several things:
- MP3 are great to try out music, but they are not perfect.
- If you want to hear more of what the artist intended, buy the CD.
- If you want to hear everything, buy the high resolution format and get superior sound and surround sound.
This approach has the great advantage of being true. It would start to cast shadows over the quality of MP3 as well as supporting the eventual move to a high resolution format offering the possibility of selling the music to people who already have the CD. The hardware and computer manufactures would gladly come onboard rather than fighting against the music industry strategy as they are now.
Failure to change is going to lead to the end of the music industry. Change is always a better choice than extinction.