Future Books
A while back I wrote about the digital future of scholarly journals. The Wall Street Journal's Taste page has an article about the benefits of digital printing that help keep low volume books in print.
Take "The Lysenko Affair." Despite a title evocative of Tom Clancy, it has not exactly been a bestseller for the University of Chicago Press. David Joravsky's nonfiction account of the 30-year reign of a fanatical Soviet agronomist has sold about 2,500 copies since it was first published in paperback in 1986. And while the interest of Soviet specialists and sociologists of science has helped to keep the book on Chicago's backlist, even their support has been dwindling of late.
But "The Lysenko Affair" isn't done yet. In fact, it might never go out of print, thanks to a new technology--the short-run digital printing machine. Luckily for Mr. Joravsky, the University of Chicago Press has one.
The press's new production facility--known as Chicago Digital Distribution Center--will make it cost-effective to print books in batches as small as 25. In the past, publishers required a press run of about 1,200 copies to keep such books in print, which often meant that unsold copies would pile up in warehouses, adding to inventory costs. But digital printing changes all that.
As someone who is partial to some obscure books, this sounds great to me. For example, I've been lusting after the three volume Origins of the War of 1914 by Luigi Albertini. It is long out of print and used copies are going for around $300 for the set. I can't afford that, but if it was reissued for $40 or $50 a volume I'd buy it.
This will certainly impact the world of vanity publishing as well. If 25 copy production runs are profitable just about anyone who wanted could self publish a book.
Cool stuff, and an example of why digital technology need not doom the printed medium.
A while back I wrote about the digital future of scholarly journals. The Wall Street Journal's Taste page has an article about the benefits of digital printing that help keep low volume books in print.
Take "The Lysenko Affair." Despite a title evocative of Tom Clancy, it has not exactly been a bestseller for the University of Chicago Press. David Joravsky's nonfiction account of the 30-year reign of a fanatical Soviet agronomist has sold about 2,500 copies since it was first published in paperback in 1986. And while the interest of Soviet specialists and sociologists of science has helped to keep the book on Chicago's backlist, even their support has been dwindling of late.
But "The Lysenko Affair" isn't done yet. In fact, it might never go out of print, thanks to a new technology--the short-run digital printing machine. Luckily for Mr. Joravsky, the University of Chicago Press has one.
The press's new production facility--known as Chicago Digital Distribution Center--will make it cost-effective to print books in batches as small as 25. In the past, publishers required a press run of about 1,200 copies to keep such books in print, which often meant that unsold copies would pile up in warehouses, adding to inventory costs. But digital printing changes all that.
As someone who is partial to some obscure books, this sounds great to me. For example, I've been lusting after the three volume Origins of the War of 1914 by Luigi Albertini. It is long out of print and used copies are going for around $300 for the set. I can't afford that, but if it was reissued for $40 or $50 a volume I'd buy it.
This will certainly impact the world of vanity publishing as well. If 25 copy production runs are profitable just about anyone who wanted could self publish a book.
Cool stuff, and an example of why digital technology need not doom the printed medium.

