London Calling?
Another cross post with Blogcritics.
Jaguar, a unit of Ford Motor Company, has a new ad campaign for their cars featuring the song London Calling by The Clash. This immediately seemed totally wrong. I was never a huge punk rock fan but I heard my share of Clash tunes and you only had read their album covers to understand their politics (Sandinista anyone?). I really doubt they intended London Calling to be a tool the capitalists could use to sell more high end automobiles. The song is about the collapse of Western civilization. Example lyric:
The ice age is coming, the sun is zooming in
Engines stop running and the wheat is growing thin
A nuclear error, but I have no fear
London is drowning-and I live by the river
At the end of the day, though the Jaguar ads bug me, the recent avalanche of Pontiac ads featuring Walking on the Sun by Smash Mouth was much worse. It seemed like it was on every five minutes. And the crowning moment was when I saw it on TV just before midnight on September 3rd and had to listen to the pitchman say "Hurry- sale ends September 3rd".
Sorry Charlie. Too late.
Back to The Clash. A quick Google search revealed plenty of other people who thought the mix of The Clash and Jaguar was, well read their words:
Leanleft.com: "...the fact that Jaguar is using the Clash's "London Calling" in their TV commercials is just, well, wrong."
A poster on the Commercials I Hate board: "But NOW...NOW oh my GOD, it's almost too terrible to think about...The Clash's "London Calling" being used in a...JAGUAR ad!!!!!!! It was like an aural lobotomy..."
I think you get the picture. There were a few people who said they were cool with it, but they are totally outweighed by those who decry it as a crime against nature. But assuming it was the band members who took the money (and extensive Googling did not come up with any evidence on who owns the song) why shouldn't they profit from their work? Perhaps the band thought that if Jaguar was dumb enough to give them millions for a song that condemns Western culture then the joke would be on Jaguar. I doubt they worried too much about the band's reputation considering the band hasn't existed since the mid 1980's.
Instead the opinion seems to be that the band had no right to do this because "selling out" hurt the fans. The extreme viewpoint is that the song should not belong to the band at all, but to the public:
legitimate or not, there was a popular culture in the 1960s and 70s (punk) that, while commercial, represented ideals of freedom for a lot of people. music is very powerful, perhaps the most powerful form of human expression (other than sex I suppose)
we do need symbols to fight back. reclaim public space.
i was watching shaw cable (formerly the public access station) city council tv and the councilers describing public space as 'city property' (they were saying anyone who posts a sign on a city street pole is a vandal of city property)
the public needs to take things back. badly.
If we didn't have so many goddamn 'intellectual property rights' we wouldn't be able to sell out revolutionary songs and ideas because they would be owned by those who know them and not some mytholigical 'artiste' who 'invented' then 'patented' the idea.
I suspect that writer doesn't own a Jaguar....
The problem with that solution is that with no "goddamn intellectual property rights" what would stop Jaguar from using the song without any payment to anyone? Why would a corporation not have equal claim to use the now free music or ideas? Of course in that world view I suppose we wouldn't have any corporation either.
One thing is for sure, symbols are powerful and music is one of the most powerful. It evokes strong memories of the past. For those who truly believed in the message of The Clash the song represents a step back to when things were more black and white than they seem today. We were going to change the world and stick it to the Man. As the excellent commentary on this topic in Art For A Change puts it:
The point really is, the music of the CLASH served as a backdrop for the turmoil of the late 1970's and early 80's. They sang their opposition to war, police violence, the arms race... and we believed them.
But now many of those people either depend on the Man to pay their salary so they can send their kids to college or worse yet they now are the Man. The ad agency was ordered to target that demographic group and programmed music they would identify with. The song's message was already weakened by the passage of the years. Its use in a commercial only put a spotlight on those changes. That is the real underlying shock.
Things change. Punk is dead. A Jaguar is just a dressed up Ford. The Clash, the only band that mattered, are just another band. Life is dynamic- thank God!
But hey, if The Clash or whoever owns the songs has indeed sold out perhaps I can look forward to having Rock the Casbah serve as the official theme song for the campaign to squish Saddam.
Another cross post with Blogcritics.
Jaguar, a unit of Ford Motor Company, has a new ad campaign for their cars featuring the song London Calling by The Clash. This immediately seemed totally wrong. I was never a huge punk rock fan but I heard my share of Clash tunes and you only had read their album covers to understand their politics (Sandinista anyone?). I really doubt they intended London Calling to be a tool the capitalists could use to sell more high end automobiles. The song is about the collapse of Western civilization. Example lyric:
The ice age is coming, the sun is zooming in
Engines stop running and the wheat is growing thin
A nuclear error, but I have no fear
London is drowning-and I live by the river
At the end of the day, though the Jaguar ads bug me, the recent avalanche of Pontiac ads featuring Walking on the Sun by Smash Mouth was much worse. It seemed like it was on every five minutes. And the crowning moment was when I saw it on TV just before midnight on September 3rd and had to listen to the pitchman say "Hurry- sale ends September 3rd".
Sorry Charlie. Too late.
Back to The Clash. A quick Google search revealed plenty of other people who thought the mix of The Clash and Jaguar was, well read their words:
Leanleft.com: "...the fact that Jaguar is using the Clash's "London Calling" in their TV commercials is just, well, wrong."
A poster on the Commercials I Hate board: "But NOW...NOW oh my GOD, it's almost too terrible to think about...The Clash's "London Calling" being used in a...JAGUAR ad!!!!!!! It was like an aural lobotomy..."
I think you get the picture. There were a few people who said they were cool with it, but they are totally outweighed by those who decry it as a crime against nature. But assuming it was the band members who took the money (and extensive Googling did not come up with any evidence on who owns the song) why shouldn't they profit from their work? Perhaps the band thought that if Jaguar was dumb enough to give them millions for a song that condemns Western culture then the joke would be on Jaguar. I doubt they worried too much about the band's reputation considering the band hasn't existed since the mid 1980's.
Instead the opinion seems to be that the band had no right to do this because "selling out" hurt the fans. The extreme viewpoint is that the song should not belong to the band at all, but to the public:
legitimate or not, there was a popular culture in the 1960s and 70s (punk) that, while commercial, represented ideals of freedom for a lot of people. music is very powerful, perhaps the most powerful form of human expression (other than sex I suppose)
we do need symbols to fight back. reclaim public space.
i was watching shaw cable (formerly the public access station) city council tv and the councilers describing public space as 'city property' (they were saying anyone who posts a sign on a city street pole is a vandal of city property)
the public needs to take things back. badly.
If we didn't have so many goddamn 'intellectual property rights' we wouldn't be able to sell out revolutionary songs and ideas because they would be owned by those who know them and not some mytholigical 'artiste' who 'invented' then 'patented' the idea.
I suspect that writer doesn't own a Jaguar....
The problem with that solution is that with no "goddamn intellectual property rights" what would stop Jaguar from using the song without any payment to anyone? Why would a corporation not have equal claim to use the now free music or ideas? Of course in that world view I suppose we wouldn't have any corporation either.
One thing is for sure, symbols are powerful and music is one of the most powerful. It evokes strong memories of the past. For those who truly believed in the message of The Clash the song represents a step back to when things were more black and white than they seem today. We were going to change the world and stick it to the Man. As the excellent commentary on this topic in Art For A Change puts it:
The point really is, the music of the CLASH served as a backdrop for the turmoil of the late 1970's and early 80's. They sang their opposition to war, police violence, the arms race... and we believed them.
But now many of those people either depend on the Man to pay their salary so they can send their kids to college or worse yet they now are the Man. The ad agency was ordered to target that demographic group and programmed music they would identify with. The song's message was already weakened by the passage of the years. Its use in a commercial only put a spotlight on those changes. That is the real underlying shock.
Things change. Punk is dead. A Jaguar is just a dressed up Ford. The Clash, the only band that mattered, are just another band. Life is dynamic- thank God!
But hey, if The Clash or whoever owns the songs has indeed sold out perhaps I can look forward to having Rock the Casbah serve as the official theme song for the campaign to squish Saddam.
